Organic food trade is one of the fastest growing food trade in India and globally. Organic food is food produced by methods that comply with the standards of organic farming. Organic food can be defined as a farming system which avoids the use of man-made fertilisers, pesticides; growth regulators and livestock feed additives. Irradiation and the use of genetically modified organism or products produced by GMOs are generally prohibited by organic legislation.
Trends in organic food consumption are-
Expansion of natural products beyond the natural channel
Today, organic food is finally reaching an all time high acceptance from consumers, so its demand is increasing – more ‘organically acceptable’ agricultural procedures are gaining momentum, and it seems even though it is more expensive than chemically treated foodstuffs, it is healthier, and it is that health factor which is winning the battle against chemically treated consumables.
Vegetable magnetism is crazily being followed globally. Being vegan is a style statement these days and more and more people have started turning vegan globally. Plant based protein are experiencing a moment. Which have resulted in increasing plant based foods and beverages.
The increasing shopper is another important reason for growing of organic market. The number of shopper purchasing organic on line doubled in 2014. Everyone wants to have the food which is chemical and fertilizers free. The connected shopper has lots of ability to easily compare prices. Better informed shoppers have quick access to nutritionals, product reviews and regulations, direct access to customer service, and in turn the expectation of immediacy in response.
Consumer Desire for Convenience
Prepared fresh organic food, juices, vegetables satisfy the desire and convenience of consumer more than anything else. The meal boxes containing organic food are sold much faster than any other meal boxes. According to some reports, the value-added organic vegetables have increased by 50% year-over-year in mainstream grocery.